Increase Your Leads: Top Website Features For Your Business
In today’s market, every company needs a website. But to distinguish your company’s website from competitors’, you must incorporate features that draw traffic and increase engagement. And these features (including a blog, social media, and/or email newsletter) are what a digital marketing agency can help you with.
If you want to stand out in Northern Virginia’s crowded market, turn to the professionals that are transforming it: www.taropatchgifts.com. Our team creates custom marketing strategies in several distinct industries, including home services, government contracting, and more. Succeeding in today’s digital competition requires expertise and innovation, which KME combines to reach our clients’ goals. Now, let’s dig further into the features that can increase your website’s traffic:
Website Features That Can Generate Leads
- A user forum for support
Your website’s features should align with its objectives. For instance, if you want your website to share resources and help troubleshoot your products, add a user forum. Doing so allows online users to share insights, comments, and feedback on your products/services. Your company can also have more interactions with clients, which can generate further business.
Alternatively, you could create a Facebook Group for clients and interested parties, which would fulfill the same function.
- An engaging blog
Creating and maintaining a company blog entails a great deal of work. Nevertheless, well-written blog posts drive traffic to your website. Up-to-date, optimized blog content comes up higher in search engine results, which would place your website ahead of your competitors.
Plus, blog posts update past clients and website visitors about your business. They complement your website’s content and offer extra resources and after-sale information.
- Social media platforms and widgets
Like blogs, social media supports engagement between businesses and potential clients. Platforms like Facebook, Twitter, Instagram, or LinkedIn offer a venue for your ads and marketing campaigns. Plus, a social media page can link visitors to your company’s website.
Furthermore, you can incorporate social media widgets on your website. Widgets link to your social media profiles so that visitors can connect with you on those platforms.
- An alluring product catalog
If your website revolves around selling products, it should include a dynamic catalog. This feature allows visitors to look through your options, usually pictures and descriptions. If you lack one, or it works poorly, those potential customers will look elsewhere for the products they need.
Design your catalog so that it allows visitors to browse through available options or to locate a specific product.
- A media gallery or portfolio
If your business primarily offers services instead of products, your website should have a media gallery. For instance, home service companies (such as remodelers or contractors) should offer a portfolio of their previous projects.
A testimonial section – featuring previous clients’ words and praise – can also fulfill the same function.
- Short “how-to” videos and demos
Depending on your business’s offerings, you could create short “how-to” or marketing videos. These could work in tandem with a user forum to address clients’ questions and needs. Alternatively, you could post them on Facebook or YouTube.
- A regular email newsletter
For content-producing websites, email newsletters provide another avenue for communicating with clients. A newsletter could, for example, notify subscribers that you posted a new blog and share a link to its content. Regular updates and messages can build client loyalty and persuade them to return to your website.
- An updated “About Us” page
If you haven’t read your company’s “About Us” page lately (or if you never read it at all), you should do so. You may find that the content has become out-of-date or dull. No matter the problem, refining your “About Us” page can better define your business to visitors. It also illustrates how your company has grown beyond its original scope.
Believe it or not, these pages are popular among potential clients. So, use that space to make your best impression.
- Downloadable content
Again, this option depends on the products or services that your company offers. Nevertheless, “free” content can provide a further opportunity to interact with your clients. Downloadable PDF files (also called “white papers”) can educate customers about your business and sway their takeaway from your website.
Lots of marketing agencies promise to help drive website traffic and generate leads. So what makes KME stand out? How can our digital marketing strategies support your business and help it flourish in these challenging times?
First, our advantages extend beyond digital marketing. We are a homegrown operation from Northern Virginia, ingrained in the region’s economic growth and activity. This position affords us unique insight into the region’s busy market as well as its B2G opportunities.
Also, as we’ve discussed previously, we see ourselves as your marketing partner. We work with clients to create custom strategies and establish their niche in the community. Finally, our transparency and monthly contracts ensure that you remain satisfied with your messaging.
Northern Virginia’s Premier Digital Marketing Agency
You already know that your company needs a website. But to stand out among competitors’ websites, yours should encourage interaction, generate leads, and persuade clients to return. Secure these benefits by reaching out to www.taropatchgifts.com, Northern Virginia’s best digital marketing agency. Our expertise covers web development, advertising, content marketing, social media management, and more. Let’s find the digital features that boost your success: call us at (703) 585-3321 or fill out our online form.